Kootenai Environmental Alliance – Junk 2 Funk
As some of you know, I have been through a journey of rebranding and expanding over the last year. It all began with a USDA grant I received last November for marketing and market expansion. I had an extensive plan to improve and expand my product line and image. Shortly into the grant, I received a Cease and Desist order…I was devastated and overwhelmed. I was spun for a short period of time, but I knew I had to pick myself up and keep moving forward. I changed my business name to Living Earth Naturals and kept on track. It has been a long, drawn out process behind the scenes, and it won’t officially be done until early next year. I have grown and learned so much, and in hind sight, I feel it has all worked out for the best.
So what to do with all that old Gaia Goods marketing materials? Make my self into Wonder Woman for KEA’s rockin’ annual fundraiser, Junk 2 Funk, OF COURSE!!! Living Earth Naturals was proud to support KEA as a sponsor of Junk 2 Funk for the second year. Both my daughter and I “walked” the runway in our own creations for the 4th year. I love Junk 2 Funk!!! and the opportunity to strut my stuff with purpose!! This year my costume title was Business as Usual. It’s a super hero costume made of old Gaia Goods banners, business cards, table clothes and packaging materials. The huge journey of transition and rebranding for my business over the past year have made me feel like wonder woman!
Our local environmental non-profit Kootenai Environmental Alliance hosts Junk 2 Funk each year in mid-October. It is a fantastically fun, eco-fashion show where all the “outfits” are made of a minimum of 75% “junk”- items that would typically be thrown away.
Junk to funk is a lively event filled with mind-blowing creativity. There is both a kids show in the early afternoon and an adult show in the evening. Kids of all ages let out their stage persona while strutting for a good cause, 100% of proceeds support KEA’s efforts to conserve, protect and restore our local and regional environment. This event sells out every year!!!
To watch my entire Super Shero performance, click here Junk2Funk Performance
If you live in the Coeur d’Alene area, I highly recommend putting Junk 2 Funk on you list of Do Not Miss! If you don’t live nearby, maybe start one in your area!
If you would like to learn more about Kootenai Environmental Alliance or Junk 2 Funk, check out http://kealliance.org